• Organizations need to escape the flatland of single-reality thinking. The illusion of singularity, evident in the quest for “the” market, “the” strategy, or “the” future is a dangerous fallacy. 
  • Organizations need to embrace the Quantum Business World of  Parallel customer segments, simultaneous technological realities (legacy & bleeding-edge), and co-existing economic models.
  • The cost of ignoring new frontiers of possibility means extinction. Think of Kodak, Blockbuster, Sears all victims of universe-blindedness.
  • This understanding exposes the inherent limitations of predictive analytics and data-driven decision making. 
  • The Multiversal Effect: Embracing superposition, entanglement, concomitancy, and probability as core business principles.